Established in 2015 in Shanghai, China, Shanghai Kmind Enterprise Management Co., Ltd. was a strategy consulting firm that specialized in helping enterprises overcome market competition through the provision of its consulting services. It not only provided strategy consulting reports to clients but also acted as a business partner in assisting clients in implementing the reports. Among its many clients, nine leading enterprises had achieved rapid .....more

Teaching note for product W25485.

Hangzhou Kub Baby Products Co. Ltd. (Kub), an e-commerce company established in 2009, sold maternal and child products. After a decade of development, Kub had earned praise from customers for the high-value, high-quality, and cost-effective products it sold, but the company's own brand, KUB, remained less well known. In July 2018, Kub launched a three-day brand marketing campaign, called "KUB×Tmall Happy Day," which largely relied .....more

IDL Innovation Hong Kong Co. Ltd. (IDL) was a well-known interior design company specializing in commercial retail centres. The design company’s goal was to help its partners create more value by presenting effective interior design. However, with the rise of e-commerce, the financial performance of the conventional retail industry had dropped significantly. To help the industry regain customers, the design company developed a new business framework .....more

Teaching note for product 9B20M052.

Top Cloud-Agri Technology Co., Ltd. (TPYN) was a Chinese high-tech company serving the agricultural industry. By implementing a digital business model, TPYN transformed from a traditional business model to a digital leader in the industry. To achieve further growth and develop an innovative digital business model, the chairman of the company put forward the new concept of “open, share, integrate, and win-win.” This concept presented not only a rare .....more

At the end of 2017, the director of HY Capital, was facing an investment decision. Two years earlier, HY Capital had invested in Dalian New Vision Media Co. Ltd. (New Vision), a company working on augmented reality products for early childhood education. The investment provided New Vision with sufficient funds to enter the market. However, after a quick success, New Vision had saturated the market and could not make further significant progress. Thus, .....more

Teaching note for product 9B19N023.

In 2012, Sina Weibo stood out from competing microblogging products and developed into the largest social media platform in China. However, in 2013, competition from WeChat, a lack of high-quality content, and the exposure of an excessive number of fake accounts led to difficulties for Sina Weibo. By addressing three aspects of user activity—content producers, content consumers, and the platform operator—Sina Weibo was able to get back on the right .....more

Teaching note for product 9B19M081.